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Lentz, Kristen Marthe. "Television as Bad Object: Feminism, Race and the Politics of the Sign in 1970s Television and Film," American Civilization, Brown University, May 2000.
The period from the late 1960s through the decade of the 1970s saw the powerful resurgence and dissemination of feminist ideas and practices in the United States. At the same time, this period witnessed an extraordinary variety of changes within the U.S. television industry: the rise of independent studios, a new attention to demographics amongst advertisers and ratings companies, and the introduction of social and political issues, normally reserved for non-fiction programs into fictional television programs. This dissertation argues that these two sets of historical transformation are linked in important ways. Indeed, feminism had had a profound effect upon one of television’s most important projects: its representations of itself. While most treatments of feminism and television tend to argue that television has distorted or erased feminist issues and events, this dissertation argues to the contrary, that television’s own self-representations relied heavily upon feminist logics and narratives.
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