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Apr. 7 | MAASA Joint Conference—April, 2011
Joint conference on material culture, April 7-11, 2011, UW-Madison
Moskowitz, Marina. "Standard Bearers: Material Culture and Middle-Class Communities at the Turn of the Twentieth Century," American Studies, Yale University, March 1999.
This dissertation explores the relationship between the middle class and the material culture of the United States at the turn of the twentieth century, particularly as mediated by the marketing of goods and design services. In four case studies based on business archives, sociological studies, and literary works, I consider how objects were both physically transported and culturally represented across the nation. The four topics are silverplate flatware, bathroom fixtures, mass-produced foursquare dwellings, and early zoning plans. With the broad distribution of goods and design ideals arose a movement to quantify the quality of life known as the “standard of living.” The cultural processes of establishing a standard of living paralleled the commercial processes of marketing and distribution.
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