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Dirks, Jacqueline K. "Righteous Goods: Women's Production, Reform Publicity, and the National Consumers' League, 1891-1919," American Studies Program, Yale University, May 1996.
The dissertation examines elite white women’s reform activism and publicity as these were situated in the social and economic relations of nascent consumer culture at the turn of the century in the United States. The propaganda and consumer-based political strategies of the National Consumers’ League, a Progressive reform group with predominantly female leaders and members, are examined as one instance in which such women appropriated and reinterpreted prevailing ideologies about consumption and female consumers for reform ends. Integrating the history of consumer culture and U.S. women’s history, the study complicates the simplistic stereotype of the white middle-class female consumer. The strategies and ideology of the Consumers’ League demonstrate that the emergent commercial culture was not uncontested.
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