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Fraga, Maria I. Isabel. "Make It Fast and Keep It Moving: Post-Cold War Action Films and Globalization," American Studies, University of Kansas, December 2000.
This dissertation examines Hollywood action films produced after the end of the Cold War. I study a selection of big budget action films in relation to the political-economic context that produced them, as well as in terms of genre and reception, thus paying attention to the relations between economic (e.g. industrial dualism, conglomeration, globalization) and aesthetic changes (e.g. hybrid narratives). I contend that these films reflect metonymically to the economic process of globalization, as well as to the conglomeration that affected the Hollywood studios in the late 1980s. Action films in the 1990s are, more than ever, conceived with the international market in mind, and affected by the struggle for profits that the Hollywood corporations are engaged in. In this struggle two intertwined factors have ensured the success and survival of action films: the elasticity of the genre and the major’s control of distribution outlets. Likewise, Hollywood technological resources and specific business practices (block booking, saturation marketing or extended runs) have also aided in ensuring global success for these films.
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