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Events

Jun. 30 | 2012 Bode-Pearson Prize
Nominations for the 2012 Bode-Pearson Prize for Outstanding Contributions to American Studies due

Jun. 30 | 2012 Mary C. Turpie Prize
Nominations for the 2012 Mary C. Turpie Prize for Outstanding Contributions to American Studies Teaching, Advising, and Program Development due

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Resources: Abstracts of American Studies Dissertations

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Canterella, Marcia. "Industrial Self-Actualization in the Evolution of American Business," American Studies Program, New York University, December 1996.

The objective of this dissertation is to demonstrate that the cultural forces behind the transformation of American business today have been present in American culture from its beginnings and are centered about the dynamics of human aspiration. The study traces the relationship between the human need to be valued and the evolution of American business by examining four current interrelated business trends that are themselves reflections of the reassertion of human needs in relations to the hegemony of economic institutions. These trends are the recognition of the need to serve the customer; the recognition that in a service-driven, technical economy the employee cannot be passive; the realization that customer service and employee productivity may be maximized in smaller organizations; and the emergence of women-owned firms as types of businesses that will best serve the dynamics of the new economy.