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Rooks, Noliwe M. "Hair-Raising: African American Women, Beauty Culture and Madame C.J. Walker," American Studies Program, University of Iowa, August 1994.
“Hair-Raising: African American Women, Beauty Culture and Madame C.J. Walker, is centered around the politics of hair in African American culture. What I focus on in this project is the beauty image that African American women fashioned and advertised during the Progressive Era (1880-1920). However, more than a mere contextualization of African American beauty in relationship to the dominant culture, the advertisements African American women created, served to “talk back” to the dominant culture, as well as to African American men in their communities. This project also discusses Madame C.J. Walker’s almost single handed process of defining what straight hair would and could mean for later generations of African Americans.
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