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Events
Jan. 9 | Call for papers: Identities and Technocultures
A 2-day conference about American culture and technologies that examines how new technologies dominate and define Americaness in the US and abroad. Co-sponsored by the University of Iowa Center for Ethnic Studies and the Arts (CESA) and the Mid-America American Studies Association (MAASA).
Resources: Abstracts of American Studies Dissertations
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Pendergast, Tom. "Consuming Men: Masculinity, Race, and American Magazines, 1900-1950," American Studies, Purdue University, April 1998.
The rise of mass consumer culture reshaped American notions of masculinity as they were presented in 23 popular magazines published between 1900-1950. These changing magazines narrated a shift from Victorian masculinity, which valued character, integrity, hard work, and duty, to Modern Masculinity, which valued personality, self-realization, and image. This study treats consumer culture as an energizing force in the American magazine market and suggests that consumer magazines offered men new and meaningful visions of masculine identity, and opened the way for African American and working-class men to identify with normative masculine values.
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