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Events
Jun. 30 | 2012 Bode-Pearson Prize
Nominations for the 2012 Bode-Pearson Prize for Outstanding Contributions to American Studies due
Jun. 30 | 2012 Mary C. Turpie Prize
Nominations for the 2012 Mary C. Turpie Prize for Outstanding Contributions to American Studies Teaching, Advising, and Program Development due
Oct. 1 | Travel Grants for Graduate Students
For submission guidelines, click here
Resources: Abstracts of American Studies Dissertations
By University | By Year
Henthorn, Cynthia Lee. "Commercial Fallout: The Image of Progress, the Culture of War, and the Feminine Consumer, 1939-1959," Program in Art History, New York University, May 1, 1997.
This dissertation explores consumer culture during World War II by examining how wartime advertising and commercial propaganda forged a link between the home, the middle-class housewife, and the theatre of war, thereby setting a precedent for the military rhetoric found in many Cold War advertisements promoting a super-powered domesticity that affirmed the presumed moral authority of American capitalism. Wartime business leaders sought to ensure that consumerism and free enterprise would prevail over New Deal regulations by advertising an image of postwar progress in which a “new and improved” America would emerge from the innovations produced for war.
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