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Ackermann, Marsha E. "Cold Comfort: The Air Conditioning of America," American Culture Program, University of Michigan, Ann Arbor, June 1996.
This historical study argues that the “invisible” machinery of air conditioning has transformed daily life in 20th century America. The archives of advertising, mass media, business and engineering connect cooling with changing popular understandings of region, seasonality, and bodily comfort. Air conditioning arose at a time when traditional climatic theories “explained” national supremacy and racial achievement. By the Thirties, “utopians” were suggesting that it might perfect the American way of life. After World War II, air conditioning became a household commodity that created new status and class distinctions. Since the Seventies, social critics and ordinary consumers have questioned air conditioning’s presumed economic, ethical, and health benefits.
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