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Events

Jun. 30 | 2012 Bode-Pearson Prize
Nominations for the 2012 Bode-Pearson Prize for Outstanding Contributions to American Studies due

Jun. 30 | 2012 Mary C. Turpie Prize
Nominations for the 2012 Mary C. Turpie Prize for Outstanding Contributions to American Studies Teaching, Advising, and Program Development due

Oct. 1 | Travel Grants for Graduate Students
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Resources: Abstracts of American Studies Dissertations

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Paxson, Peyton. "Charles William Post: The Mass Marketing of Health and Welfare," American and New England Studies Program, Boston University, April 1993. Advisor: Saul Engelbourg (2, 4, 14)

This biography of Charles William Post focuses on the years 1890-1914. After operating a mind-cure-based health retreat in Battle Creek, Michigan, Post began manufacturing breakfast products there in 1895. Tapping into the health reform movement, and using “reason why” advertising, Post became a multi-millionaire. He used his wealth to maintain a forum in the press on a variety of issues, notably labor unionism. Post’s sense of order and faith in science, together with his political conservatism, place him within a distinct group of figures during the Progressive era. Principal primary sources include the Post Family Papers at the Bentley Historical Library, much of which were only recently opened to scholars.