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Events
Jun. 30 | 2012 Bode-Pearson Prize
Nominations for the 2012 Bode-Pearson Prize for Outstanding Contributions to American Studies due
Jun. 30 | 2012 Mary C. Turpie Prize
Nominations for the 2012 Mary C. Turpie Prize for Outstanding Contributions to American Studies Teaching, Advising, and Program Development due
Oct. 1 | Travel Grants for Graduate Students
For submission guidelines, click here
Resources: Abstracts of American Studies Dissertations
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Howard, Vicki. "American Weddings: Gender, Consumption, and the Business of Brides," American Studies, University of Texas at Austin, May 2000.
In this cultural history of the wedding industry during the period 1900-1960, I demonstrate how the white wedding emerged as a cultural ideal by the mid-twentieth century. The dissertation adapts Eric Hobsbawm’s formulation of the “invention of tradition.” I argue that jewelers, department store bridal consultants, women’s and bridal magazines, caterers and others used their authority as experts on etiquette and “tradition” to shape wedding practice, introduce new customs, and set a standard for wedding consumption. I also look at the different ways working-class and middle-class brides and grooms put these invented traditions to use.
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